NAILBITER

NAILBITER

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NAILBITER can help you with:
Shopper Insights: Uncover latent price and size decision making along with category choice drivers and decision structures. Reveal hidden barriers to brand and product success. Packaging: Evaluate First Moment of Truth (FMOT) and Second Moment of Truth (SMOT). Benchmark these to the category
New Products: New product launch tracking. Benchmark Awareness, Trial and Re

Photos 12/02/2016

How can Consumer Healthcare companies better target the elusive Millennial shoppers? Does their in-store shopping behavior differ from other demographic groups such as Boomers?

http://www.nail-biter.com/blog/blog/millennial-headaches/

Seeing is Believing ! | NAILBITER 09/08/2016

http://www.nail-biter.com/blog/blog/seeing-is-believing-a-brief-history-of-how-video-has-re-invented-our-lives-in-the-past-century/

Seeing is Believing ! | NAILBITER If a picture is a thousand words then a video is a thousand pictures (well about 40 seconds of video!) Below is a brief history of how video has re-invented our lives in the past century and where we are going next!

Careers Detail 02/20/2016

We are hiring for Market Research Analysts in DC / Northern VA area. http://www.nail-biter.com/careers/market-research-analyst

Careers Detail NAILBITER is one of the fastest growing market research technology companies in the US. Our technology platform allows manufacturers and researchers to "see" their consumers make product decisions at-shelf and at-home. The platform quantitatively codes stated, latent and emotional decisions, reveali…

Photos 02/10/2016

, or – What drives the Health & Wellness consumer in-store?

http://www.nail-biter.com/blog/blog/brand-price-or-claims-what-drives-the-health-wellness-consumer-in-store/

Photos 02/08/2016

The NAILBITER platform analyzes and codes each video to reveal shopper actions like Notice, PickUp, Cart, Rejection, Conversion along with Reasons and Barriers to Purchase

Welcome To Nailbiter 02/05/2016

NAILBITER's technology platform accesses millions of US shoppers, who video record their in-store purchase decisions. www.nail-biter.com

Welcome To Nailbiter

Photos 02/03/2016

TRADE AND CONSUMER MARKETING EFFECTIVENESS

A display is typically the most efficient element in the marketing mix. Is that really true or are all displays not equal? This is just one of several dozen trade marketing myths that the NAILBITER platform can bust to help optimize the Multi Billion Dollar CPG Trade Marketing industry.

http://nail-biter.com/what-we-do

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