Touch Mobilizing Shoppers

Touch Mobilizing Shoppers

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We specialize in Recruiting Shoppers & Creating Loyalty through Personal Mobile Engagement & Relationships We leverage leading-edge technology to connect People, Place, Product...Personally. We are inventive thinkers and avid problem-solvers who are grounded in strategy and dedicated to achieving business objectives. We merge our world-class brand experience and shopper marketing with leading-edge

Uniting CPG Marketing and Sales for Collaboration and Growth 02/05/2025

- A Boston Consulting Group (BCG) survey found that 75% of CPG marketing leaders say their biggest challenge is figuring out how to allocate and activate omnichannel investments. To keep up, companies—big or small—need a game plan that brings together targeting, messaging, media buying, promotions, and in-store activation. That means tight coordination across marketing, sales, media, and analytics teams, even for early-stage brands.

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Uniting CPG Marketing and Sales for Collaboration and Growth The sales and marketing approach that worked well for CPG companies in the past is proving ineffective today. Four principles can help companies adopt a new integrated model.

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