Fiction Films

🏒 Molson’s “See My Name” Campaign: Elevating Women in Hockey 🎯

In a bold move to prioritize player recognition over branding, Molson has partnered with the PWHL to launch the "See My Name" initiative. Traditionally, players' names on jerseys are placed above the number, often obscured by long hair. Molson is changing that by:

🔄 Relocating Player Names: Moving names below the jersey number to ensure visibility during games.

🚫 Sacrificing Brand Visibility: Placing the Molson logo in the area typically covered by hair, effectively hiding it to keep the focus on the athletes.

This initiative debuted on March 8, International Women's Day, during the Toronto vs. Montréal game at the Mattamy Athletic Centre, marking the start of a multi-year partnership aimed at elevating women's hockey .

📣 Join the Movement: Celebrate and support the recognition of women athletes. Share this story, tag a trailblazing woman in sports, and use the hashtags below to spread the word.

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