AM BEAUTY

Tracy’s wedding day 🤍

We glammed up Tracy and her gorgeous bridal party with natural soft glam makeup, half-up styles, ponytails, and updos — basically every dreamy bridal vibe in one day.

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A lot of brides send us inspo photos asking for a “natural” or “soft glam” look, but the makeup in the photo is often actually full glam.

We created this video to help break down the difference between natural, soft glam, and full glam so we’re all speaking the same language when discussing your bridal vision.

And of course ,Ai Inspo photos …

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One of the biggest bridal fears — curls falling too fast 👀

In this reel we’re talking about what actually affects the hold, what we do during styling, and things that help curls last all day and night.

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