All Star Team

e, Facebook has gained a huge audience. Aside from this success, Facebook’s path to profitability has not been a smooth one. Several incidents have affected the credibility of this organization causing major companies such as Coca Cola to pull their advertising and support from Facebook’s advertising platform. They did not want to be involved with Beacon knowing it was an opt-out program and not an opt-in program. Users around the world have formed protest groups to protest regarding the privacy of their information. This has caused Facebook to realize that they have to take measures ensuring users that their information is secure.