DesignAide

Going deep thinking about typography and this surfaced.

Hello.

Hi is short, sweet, a punctuation
It is friendly, an upside-down exclamation

Hello is formal, courteous,
rounded and generous

Either way, it begins with H
A symmetrical form, a sturdy gate

Hello is a beautiful word
H’s fan club l’s visually mimic her

On either side, round e and o
Visual rhythm like oars that row

Hello is beautiful in meaning
Its appearance is pleasing

Typeface? it matters not
But in Comic Sans font?

p.s.
Hello in Garamond is especially nice
But the sans serif Univers is my vice


sans

Before and after: creating hierarchy by changing font color, size and style. Creating interest and drawing the reader in.

Thanks for the icon and

See how the veins in this magnolia leaf are aligned along the midrib, the centerline of the leaf? In nature and in our own designed world, things function more efficiently when alignment is used. There’s always an opportunity to use alignment:

· When you have 20 kids in a classroom all wanting to go on recess—get them aligned! Everyone will be much calmer for it (and the teacher saner).
· When you’re cooking a 15 ingredient recipe, align your spices so you can prepare the food more efficiently.
· When you’re adding a deck to the back of your house, align the edges of the deck to the part of the house that makes sense and looks balanced (more on balance later).

Get it?