Kevel

🚀 Start fast, think ahead!

In the latest episode of Unlocking Retail Media with James Avery, James talks to Ben Johnson, Senior Director of Chewy Ads, who offers invaluable advice for building a truly differentiated retail media strategy:

🌟 Platform independence might not seem vital in the first 6-12 months, but it becomes the foundation for long-term success.
🌟 Don't just replicate Amazon, learn what makes your customers unique and build on it.

Chewy's subscription-based model changed the game for how they approached ads, proving that in retail media, the ads ARE the content.

Balancing ad performance with customer satisfaction is key.

Catch the full conversation now on your favorite podcast platform and discover Ben's framework for aligning user and advertiser goals.

🎧 Listen here: https://www.kevel.com/podcast

🎙️ New conversation unlocked on Unlocking Retail Media!

In this snippet, Mark Mannino explains why “defense” has always been central to how brands protect their position — whether on the shelf or in digital search.

With leadership experience at Amazon Ads, Flywheel, and now VidMob, he brings a rare 360° view of what brands truly need from retail media networks.

🎧 Listen to the full conversation here

https://www.kevel.com/podcast

🍁 Wishing a Happy Thanksgiving to our US team, customers, and all who celebrate!

Today, we take a moment to reflect on what we're grateful for:

🌟 Our dedicated team around the world who drive continuous innovation and success.
🌟 Our amazing customers and partners who make everything we do possible.
🌟 And a holiday that reminds us to pause, connect, and enjoy good food (pumpkin pie included)!

Thank you for being part of the Kevel journey, we’re grateful for each of you!