WildTrack

Happy Earth Day! On this special day we celebrate the incredible blue and green planet we're living on.

Our friends at JMP Software have been with us every step of our journey to protect species that need our help. Read about it here:

Happy Earth Day: How data is changing the future of conservation This Earth Day, discover how WildTrack is transforming animal footprints into powerful data, helping protect endangered species without ever disturbing them.

We were honoured to be invited to share WildTrack's story for our friends at JMP Software. JMP Statistical Discovery software has been the engine underpinning all our data discovery and we're still discovering new features that inspire WildTrack's development.

https://www.jmp.com/en/customer-stories/wildtrack

A genetics lab can never compete with millions of years of evolutionary fine-tuning by nature.

The protection of the natural world is taking a huge downturn under the current administration, which is using the hyperbole around 'de-extinction' to justify removing current species protections.

Read this dangerous misinformation: https://archive.ph/wBXlq

Extinct species can never be brought back as functioning members of a modern ecosystem. They would have none of the essential elements for survival and would create further destruction of the species we have.

The *only* way to protect the remaining species we have is to protect their natural habitat effectively.