BizWebShop.com

Your Business Marketing 2026 Pop Quiz Your Business Marketing Pop Quiz-Get Your Marketing Ready for 2026 Every business owner can improve their marketing by thinking carefully about how they can improve their Internet marketing by using the tools Google provides for free. Here are some of the most important questions to ask yourself: Do

Is 50% of your traffic leaving your site before it loads?

Slow website Page Speed can make or break a business.

If your site takes too long to load,visitors will leave and you’ll lose new business and money. Nearly half of web searchers won’t wait 3 seconds for the page to load before bouncing off to another website. It’s crucial to optimize your page's speed to keep them from leaving.

As a long time web agency here in Dripping Springs, we wanted to bring this to your attention and help you check your business website, since Google also penalizes slow loading websites.

Here’s why I recommend all our clients focus on improving their page speed performance.

Faster page speed means fewer people leave your site. This helps more visitors spend time on your page. As a result, you get more leads or customers.

Better Google Page Rank, raises your visibility online and generates more traffic, leads & sales.

More traffic to your Facebook business page, since FB favors fast-loading sites.

If you want to improve your website's Page Load speed and performance, start by visiting Google’s Page Speed Insights- https://pagespeed.web.dev/ . If your site is scores less than 90 on mobile or desktop, you are almost certainly losing customers.
You can use the report to take further action with your web designer, or let us help you.

Here’s to better marketing!

Jim Luke
BizWebShop.com

Did you know that your website’s load speed can make or break your business? In today’s fast-paced digital world, users expect websites to load in 3 seconds or less. A slow-loading site frustrates visitors, increases bounce rates, and can hurt your search engine rankings. More importantly, it could mean lost sales and missed opportunities. Whether you're running an e-commerce store or a service-based business, speed matters. Faster sites improve user experience, boost engagement, and drive conversions. Don’t let a sluggish website hold you back—optimize your load speed today and give your visitors the smooth, seamless experience they deserve.

Google has been re-prioritizing organic search results in favor of ads and what are known as No Click, or zero-click, searches.

These searches are a search engine result page (SERP) that displays the answer to a user’s query at the top of a Google search result. This kind of search result satisfies the user’s intent without having to actually click on any search result links. (binaryfountain.com)

According to research by Jumpshot commissioned by Sparktoro, in Q1 of 2019 almost 49% of Google searches were resolved without a click, meaning the searcher found the answer they were looking for within Google and never had to click through to another website. (https://www.stephanspencer.com/no-click-searches/)

Due to the small screens on mobile devices, “No Click Searches” account for over 60% of searches in some cases, and the small screens mean that ads get even more priority on mobile, according to JS Media & Marketing.

Google now prioritizes ‘Related Questions” as well, so now organic traffic is pushed below …

Google’s “No Click Search Results”
then ads
then Related Questions
even answer boxes
So organic results are rarely even above the fold, or often not on the First Page. This means that organic results get fewer & fewer click-thru’s to your business website and illustrates the lengths Google is taking to offer people information directly in search results – so they can keep them on their pages longer – instead of having them visit your site.

This dilutes the effect of any organic marketing that you may be using (and paying for).

So how do you fight back?

The answer is fight fire with fire.

Use the tools Google provides to help you brand your business without (at first) even visiting your website. Your Google My Business listing is the most important online marketing tool now available to:

1. Brand your business in Google Search, and also give clients a prominent link to your website.

2. Build your on-line reputation with Google My Business Reviews, and send you traffic, since up to 90% of local services are found using reviews. Lots of positive reviews builds your Google Rank. Don’t forget to reply to all reviewers with thanks!

3. Use the new GMB Blog feature to brand your company as an expert in your field, and give prospects the confidence to call you for your services.

“Ask for the Review” Script for your Staff:
When concluding a service, ask the client: Did you have a good experience at the shop?

If so, can you give us a good review on Google My Business? It helps new customers find us.

In the Auto repair business, only 5% of independent shops ask customers for reviews, versus 49% of Dealerships.

Offer your staff incentives to ask for reviews. Capture emails of all clients up front. After service, send them a “Thank you for your business’ follow-up email, including a link to your GMB listing and request a good review, using the text above.

Message us if you have any questions, or need help with your Google My Business listing optimization.

Hi, We are starting a post series BWS Tools You Use making life easier for you. First, password management beyond sticky notes. Mary and I highly recommend LastPass, an inexpensive way to save you lots of time & money, if you get hacked or your equipment is damaged or stolen. Share this with other business owners, and let us know if you have any questions.

https://www.lastpass.com/pricing