Wild Hive

What makes a great agency partnership?

The difference usually isn't the scope of work, the budget or even the results. It's the partnership.

Kim Bedwell shares lessons from more than 25 years in food, agriculture and nutrition marketing and breaks down what the strongest client-agency relationships have in common:

🤝 Bringing agencies into the business instead of just the assignment
💡 Valuing expertise as a strategic resource rather than simply a service
🧩 Working as one team toward a common goal
💬 Communicating early and often

Because the best work doesn’t happen when agencies are treated like vendors. It happens when partnerships are built on mutual trust and shared success.

Read the full article below. 👇

What Makes a Great Agency Partnership? - Wild Hive I’ve seen agency relationships that lasted a few months and others that lasted more than a decade. The difference usually wasn’t the scope of work, the budget or even the results. It’s because it was a partnership.  After more than 25 years working in food, agriculture and nutrition...

Happy National Prune Day! 💜 Today, we're celebrating a fruit that continues to prove it's anything but old-fashioned.

Whether they're adding natural sweetness to recipes, supporting nutrition goals or showing up in unexpected culinary creations, California prunes continue to earn their place in modern kitchens and conversations.

We're proud to support in sharing the many ways California prunes deliver on both flavor and function.

Happy National Prune Day to the growers, partners and prune enthusiasts helping spread the word about this versatile California crop.