Mind Your Design

When CB Cares Educational Foundation approached us, following some major changes in their organization, we were proud to support them in refreshing their branding to reflect their bright future. We helped the organization with a subtle name change, from CB Cares to BC Cares, to reflect the change in their focus, remove the association with a broken school board, and to maintain the recognition they have earned over the past two decades.

The logo system we developed was designed as a natural evolution of their legacy identity, playing off similar visual elements and colors while bringing a dynamic energy that it had been lacking. In addition, we created the design in a format to allow for easy theming to allow the organization to visually represent causes that are close to them and their audience.

Through the process we were also proud to roll these changes out to their program and event identities, starting with the iconic Pumpkinfest.

We look forward to all the good work to come from BC Cares in the community.

The journey with our friends at Bike Works has been long and winding, like any good bike ride. We reimagined their visual identity back in 2020 which yielded this badge system. Unlike other bike shops, they were keen to avoid the typical bike wheel and components. Instead, they asked us to lean into the experience, resulting in graphics that represent the view of the cyclist.

The Ambition Project approached us at their origin to bring a fresh look to their brand identity. Our team contributed to the brand strategy, messaging, custom logo design, brand guidelines, and a custom website to help launch the project to the public. Although Covid-19 impacted their efforts, we look forward to all the good to come from The Ambition Project.