AIMsights
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AIMsights is an international marketing consulting company with in-depth expertise in the purchasing and shopping behaviors of Millennials and Baby Boomers in the home furnishings and retail industries. offices are located in New Hampshire and Pennsylvania. We maintain affiliate offices in Tokyo, Frankfurt, Delhi and Shanghai. Our client base includes leading brands and companies in the U.S., Euro
08/22/2019
More evidence of how the trend toward is good for taking control of your life. See link to Charles Schwab study.
The Overspending Millennial: How To Overcome Your FOMO | Bankrate.com Sometimes our spending can get out of hand — especially when you throw social media into the mix.
03/02/2019
Here’s a sneak peek of the research we’ll be sharing on Monday…
With a group that’s 70 million strong, and with $1 trillion spent annually on raising children, it’s clear that Millennial parents are a vital group for any marketer to understand.
Join us on Monday, March 4th at 10:30 am in the International Home + Housewares Show Innovation Theater to explore how Millennial parenting (and buying!) behavior is influenced by the dynamic factors and trends including:
- Marriage
- Education
- The changing role of fathers
- Technology
- Grandparents
- Income
- And more!
We'll also share the 6 core marketing strategies to help you reach this group and earn a place in the increasingly-selective Millennial family home.
We can't wait to share this enlightening research with you!
https://blog.housewares.org/2019/01/24/meet-parents-millennials/
03/01/2019
One of the most surprising findings from our research on Millennial parents is that this is a consumer nation UNequally divided. The new income trends are having a significant effect on the way Millennials spend money on their children (and decide whether to have them at all.)
Join us on Monday, March 4th at 10:30 am in the International Home + Housewares Show Innovation Theater as we share our latest findings on how trends in Millennial parenting are changing the retail landscape...and what your brand must do to adapt.
https://blog.housewares.org/2019/01/24/meet-parents-millennials/
02/27/2019
Today, 5 out of every 6 babies is born to a Millennial mother. There are currently 17 million Millennial moms in the United States, with 1.3 new Millennial moms joining the group each year.
Considering the $1 trillion spent annually on raising children in the U.S., it's vital to understand the Millennial parent consumer...and understand them well.
Join AIMsights on Monday, March 4th at 10:30 am in the International Home + Housewares Show Innovation Theater as we share our latest research about Millennials entering the next life stage: parenting.
https://blog.housewares.org/2019/01/24/meet-parents-millennials/
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Dover, PA
17315
