KUIU

selection and packing, the travel, all of the pieces that need to come together, and all of the hard work and effort hiking and setting up camp and dealing with the weather—that’s all a part of the experience. The roots and tradition of hunting have always been important to me. I want KUIU to continue to contribute to the tradition through storytelling. I want KUIU to be a source of inspiration by living and breathing Mountain Hunting. I also want our customers to know they can absolutely and unconditionally trust KUIU. I want them to know we live and breath Mountain Hunting, that we do our homework and research, that we’re out there hunting in and testing all of our products— in the hardest and most demanding of environments and conditions. In fact, the standard against which we measure and test KUIU is sheep hunting. Sheep hunting is an expedition. Weather and storms are always an issue, temperatures swing wildly, and it’s often wet and cold. The landscape is harsh and unforgiving—steep rock fields, glaciers, roaring river crossings, often requiring bouldering and sidehilling. Sheep hunting requires huge investments in terms of money and time. It requires massive amounts of physical and mental preparation. It’s the pinnacle of Mountain Hunting, and as such, it’s the most demanding on gear. That’s why we exist, to build gear that meets these demands.

-KUIU Founder and CEO Jason Hairston