DETROIT.NATIVE.APPAREL
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Our product is intended to reflect the balance of grit and glamor exemplified in the city and the resiliency of its residents. Our goal is to ignite local pride and give outsiders a new appreciation for this great city.
06/19/2018
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06/16/2018
On this day in 1998, the Detroit Red Wings became back to back Stanley Cup Champions. Sweeping both the Capitals and Flyers in the previous year, the Wings were solidified as a force to be reconed with in the NHL. Lead again by Coach Scotty Bowman and team captain, Steve Yzerman, who also deservingly was named MVP. After going up a quick three games in the series, the Wings continued to apply the pressure in Game 4. Controlling from start to finish the Wings closed out the series in Washington with a score of 4-1. During the ceremony after the game, Vladimir Konstantinov who was still bound to a wheel chair following the tragic accident, joined his teammates on the ice. In an emotional display, Yzerman handed the cup to Vladdie first as the entire team joined him for a victory lap around the rink. Although it was under bittersweet circumstances, the Wings made sure that Konstantinov's name was included on the engraving of the trophy. Following the '98 season, Detroit was officially recognized and respected as Hockeytown, USA. The legend would only continue to grow with a 25 consectuive year streak of playoff apperances and another two Stanley Cup Championships within 10 years.
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06/07/2018
On this day in 1997, the Detroit Red Wings became Stanley Cup Champions for the first time in 42 years. Lead by Coach Scotty Bowman, he would put an end to the longest standing championship drought in the leauge in his fifth season with the Wings. Mike Vernon was named the MVP after holding the Flyers to just six goals in the sweep. Winning at home at Joe Louis Arena set the city into a full forced Hockeytown Frenzy.
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06/06/2018
On this day in 1997, the Wings put on a show at the Joe, destroying the Flyers 6-1 in Game 3. Detroit was poised to win its first Stanley Cup Championship in over 40 years. Leading the series 3-0 and playing Game 4 at Joe Louis, victory seemed inevitable.
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