Speed Discovery

Keep it simple with your website! Continuing with the theme of less, this also applies to your design in general. A huge study by Google has shown that visitors don’t like visual complexity. The gist: the more complex your design, the less it is perceived by visitors as beautiful.

Make site speed an absolute priority because it’s probably one of the least debated facts in the web design sphere that speed is important. Research has shown that it influences everything from bounce rate over user satisfaction to conversions and revenue.