Blue Traffic

We're screaming 📣 happy anniversary month to the one-and-only John Kennedy 🍻 !

Thanks for bringing smiles to our faces and businesses to the top of our Google searches over the last 5️⃣ years!

We wouldn't be Blue Traffic without our pal and Senior SEM Specialist Alex Nicoll. Thank you for everything you do here, and happy anniversary month 🎉 🎊 !

MISCONCEPTION: "Ranking first in the search results means I am the most profitable."

The Truth: No, this is not always the case. Generally speaking, ranking first will drive more traffic to your website compared to ranking second. The biggest issue with ranking No. 1 in the search results all the time is the cost. Sometimes, spending an arm and a leg on SEM doesn’t have the return that you want. This could lead to overspending on keyword bids and a high CPC.

Sometimes, it’s better to settle for second place. This could lower your CPC, resulting in a freed-up budget, which can help you appear in more searches. These results can lead to more traffic for your money and therefore, more sales.

— Hannah Manson-Fryman, SEM Specialist