Three Razors Media

A Senior VP with Google was recently quoted on a Search Engine Land podcast, covering the topic of optimization. When traditional SEO (search engine optimization) vs. the new AI search visibility was brought up, the verdict was made clear.

They are each optimized the same.

Build a great site, build great content.

Advantages of an Owned and Earned Media Content Mix Owned and earned media are important in B2B thought leadership, building trust in the age of AI. Proof-based storytelling is on the rise.

The results of an AIA annual survey conducted each December highlighted 46% of survey participants who cited maintaining relationships with longer term existing customers as a “major concern” for the upcoming year.

Among the top five leading business related concerns for 2026, the majority drew attention to identifying new clients and new markets and enhancing firm business planning and marketing (56%), and increasing firm profitability (56%).

Of firms that responded to the survey, 8% noted effective use of AI in the architecture practice was one of their top concerns for 2026, doubled from the year prior.

Midwest Stands Out, Concern for Marketing Noted in ABI Report An AIA/Deltek Architecture Billings Index report ranked the Midwest No. 1 in November. Report cites marketing, profitability among concerns.