Norton Creative
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05/09/2022
Let your organization or business be known for what you're FOR rather than what you're against.
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Here's some great resources on this topic:
"FOR" by Jeff Henderson: https://www.amazon.com/Know-What-Youre-Growth-Strategy/dp/0310356318/ref=sr_1_2?keywords=for+jeff+henderson&qid=1652134818&sprefix=for+Jeff+h%2Caps%2C123&sr=8-2
"Be Known for Something" by Mark MacDonald: https://www.amazon.com/Known-Something-Reconnect-Revitalizing-Reputation/dp/1940024986/ref=sr_1_2?keywords=be+known+for+something&qid=1652134878&sprefix=be+known+for+%2Caps%2C117&sr=8-2
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