The Source Marketing Group

We are on the path to being AI-Native. 🤖🚀 What a productive time working to get AI certified. 👏🏼 We’ve been learning alongside enterprise workforce members from aerospace, healthcare, and other highly regulated industries. It’s been huge learning from others and hearing how they’re applying AI to their roles and goals. Even more, you won’t believe everything we learned from the Scaled Agile team! We built AI fluency through the AI-Native Foundations course, built an AI agent, and learned strategic approaches to governance and upskilling.

NEW PODCAST SEASON ALERT🔥 Episode 1 out today! 🚀

The theme this season is “Taboo to Tap” covering how h**p beverage pioneers are racing to craft billion-dollar beverage brands by mastering the art of compliant and grassroots marketing.

We’re diving deep into how h**p beverage brands can leverage different marketing channels and tactics to differentiate from competitors and gain new customers. You’ll hear from startup & national beverage brands, as well as a special brewery collab. Stay tuned for marketing tips and tricks on how to build a badass beverage brand. Streaming on Apple or Spotify 🎧

Use your voice today to help advocate for h**p as the booming industry faces a looming h**p ban.

MarketLikeABadass FunctionalBeverages Marketing

Wheels up ✈️ On our way to Boston for the Klaviyo Champion Summit and K:BOS.

It’s been such an amazing year being one of 50 global Klaviyo Champions selected to empower the . This week, we get to see that community come together.

We are excited for the interactive learning opportunities, networking, and learning from brands like Liquid Death.

Can’t wait to be around the energy and hear the creative ways other business owners are applying to their campaigns.

We’re excited to share that our CEO has been selected as a 2025 . 🥳

This is a natural fit as creator and email geek Kristin McFarland has championed their platform in c@nn and beyond for a long time.

Plus, we’ve been product certified and a Klaviyo Partner for years.

At The Source Marketing Group, we’ve been integrating customer data from platforms like Flowhub into Klaviyo to build stronger email programs and intelligent marketing at scale. 📧

We’ve launched automations and campaigns that have sourced/influenced over $50M in revenue.

Klaviyo Community Champions are Klaviyo’s most passionate and experienced advocates. 👑

Hand-selected through an application process, Champions have a deep understanding of Klaviyo products, marketing best practices, and are eager to help others achieve success.

Klaviyo recognizes Champions for their exceptional leadership, love for knowledge sharing, and dedication to fostering innovation and growth within the Klaviyo Community.

Proud to be a Champion! :)

Thanks to everyone on the Klaviyo team who has been amazing to work with and helpful along this journey 💙✨