Neu Productions

We continue to craft character driven stories and eye-opening imagery in 2025 for popular brands and causes.

Here is a collage of moments that resonate with us of the many unique people, places and products.

Red Wing Shoes “Builders Exchange Program”

Director of Photography John Roderick of Neu Productions recent work for Red Wing Shoes directed by David Darb of Media Monks.

Builders Exchange Program – Skilled tradesworkers have never been more in demand. For every five workers leaving their field, only one enters. So, to inspire the next generation of workers, we went to where a community of young people is building every day – the Metaverse. But we didn’t stop there. We took a virtual world design and built it in the real world. All for a good cause.

We recently had the pleasure of working with Think Make Create on a new television series titled California Dreamers. The series will showcase the California state’s top innovators and creators on Discovery Channel UK, US, Canada & Australia.

Client: Visit California
Agency: Think Make Create
Directors: Marus Jones, Jacquie Beaumont
Producers: Victoria Crawley, Pat Parnell, Rosie Wells
Director of Photography: John Roderick
AC: John Bradrick
Driver: Pete Castagnetti

For two decades, director+cinematographer John Roderick has crafted character driven stories and eye opening imagery of some of today’s most celebrated sports athletes, celebrities, musicians and popular brands alike.

John’s kinetic and improvised approach to storytelling, light and camera movement are signature to his eclectic upbringing between Maine, San Francisco and Europe. Today his creative work bridges live-action campaigns, branded content, television promos, documentary films, and a number of unscripted television series often shot in remote locations across the globe.

John’s formative influences began in the late 1990’s following 15x years of documenting the highest echelon of action sports for then emerging brands such as Oakley, Red Bull Media House, and Outside TV, along with producing a multitude of music videos and films for musician and social activist Michael Franti of Michael Franti & Spearhead.

AAA "For A Lifetime"

Neu Productions recently had the pleasure of working with Boulder, CO based creative agency Fact & Fiction on AAA latest "For A Lifetime" campaign directed by Jesse Senko.

Jesse Senko is a multi-talented creative filmmaker based out of Toronto, known for his authentic, real people preferred approach to storytelling. His diverse background spans across various media formats, including commercials, documentaries, short films, agency creative, and commercial and editorial stills. Senko's work reflects a deep understanding of human experiences and emotions, often capturing the essence of his subjects in a compelling and authentic manner. With his versatile skill set and keen eye for detail, Senko continues to make a significant impact in the world of filmmaking and visual storytelling.

Jesse's recognition in prestigious awards publications such as Applied Arts Magazine, The One Show, D&AD, and the Advertising & Design Club of Canada speaks volumes about the
quality and impact of his work. His client list is extensive and includes a diverse range of major brands across various industries, indicating his versatility and ability to adapt to different creative challenges.

Overall, Jesse Senko's journey and achievements serve as an inspiration to aspiring photographers and directors, highlighting the importance of passion, creativity, and dedication in pursuing a successful career in the creative artas.

Still love playing in the outdoors, creating content in remote places around the globe for todays popular brands and creative agencies.

Here's a window into some of my favorite people, places and causes along the way.