O'Donnell Copy
07/30/2021
Happy everybody! As always, this is in the spirit of practice!
Many educational entrepreneurs give away a free course in trade for an email. Solid move.
And one of the biggest things that gets people to sign up for these classes are the testimonials. Testimonials are a form of "social proof" , and they're one of the most powerful drivers of sales today.
Getting those initial testimonials can be pretty tough at first. So, many entrepreneurs beta test their free courses with people who may not be perfect prospects, but who can attest to the course's quality. They'll take the feedback from the beta testers -- if it's good -- and turn those into testimonials to use on the initial course landing page.
If you're going to go the free course has a lead gen route, try beta testing to get testimonials!
10/29/2020
I'm really trying to get more into marketing for online course creators and while doing some daily research, I found this article!
Thought this was very helpful to understanding the exact steps in creating an online course.
How to Start an Online School in 2020 Are you wondering how to start an online school? It’s easy. Follow the steps in this guide to launch a profitable online school effortless and on budget.
10/09/2020
Um very cool.
How smart tech could help save the world's honey bees Technology startups are developing smart devices to improve the health of honey bees.
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