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Embracing a cookieless future — Learn how to prepare your brand for a privacy-first world with Mantis ads 💚👇
https://www.mantisadnetwork.com/cookieless-advertising-solution

“Moving to schedule III could have some limited benefit but does nothing to align federal law with the 38 U.S. states which have already effectively regulated cannabis for medical or adult use. The only way to fully resolve the myriad of issues stemming from the federal conflict with state law is to remove cannabis from the Controlled Substances Act and regulate the product in a manner similar to alcohol.” said National Cannabis Industry Association CEO Aaron Smith.

NCIA Responds to Health & Human Services Recommendation on Ma*****na Scheduling Mantis is the #1 programmatic ad platform for cannabis and CBD brands. Powering local ads for licensed dispensaries and delivery services seeking more reach for less money, Mantis is the #1 alternative to Weedmaps. Start advertising in minutes.

In this week's blog post, we share insights and the top 3 reasons every brand should be investing in to grow their business:

1. Native ads are one of the most cost-effective ways to advertise your brand.

One of the major perks of native advertising is that inventory tends to be sold on a cost-per-click (CPC) basis. As a brand, this means you only have to pay when a consumer shows interest in your offering. So, unless a user clicks on your sponsored article’s title or thumbnail image, you simply don’t pay.

Plus, with native ads, you’re in full control of the article’s title, accompanying thumbnail image, and landing page content (i.e., the destination URL where users will be taken once they click on your sponsored story). Because of this, you can craft your message to target only the audience that is most interested in your product or service.

2. Native ads help drive the growth of your company’s email subscription list.

Once users click your sponsored content, they are taken to your website to continue reading the full article. This is the perfect opportunity for your brand to capture valuable information such as a user's email address (that can be used for future marketing efforts). OptinMonster offers a powerful yet affordable solution.

3. Native ads can be used to build a crucial audience pool for retargeted ad campaigns.

Retargeting is a channel that has proven to be very effective. In fact, website visitors who are retargeted with display ads are more likely to convert by 70%. So, in addition to capturing the lead’s email for email marketing efforts, you can also continue to stay connected with that user as they browse their favorite websites across the web via a retargeting ad campaign by Mantis Ad Network

Read the full post at https://bit.ly/2YL3YS3