The Marketing Science Department

Analytics news from Marketing Science -

Analytics news from Marketing Science We know Marketing Analytics. We launched 3 digital ad agencies and have been an analytics partner for 12 more. We also worked with over 150 clients on every aspect of Marketing Analytics.

Are you having problems with your digital analytics data? Don't trust the data from your Google Analytics or Adobe Analytics ecosystem?

The best place to start is with the basics and understand your implementation. Do you use a Tag Manager or is your analytics implemented directly in the site or app? Are the tag, elements, and triggers meeting the business rules you defined up front?

Implementations need maintenance and without proper attention the definitions will change over time. Get back to your data collection basics to restore confidence in your data.