Life Connect Agency

What if you could have your customers market for you for free? That’s exactly what user-generated content, or UGC, is. It’s about finding ways for your customers to promote and share your business.

This helps in a couple ways: 1) It drives traffic to your ecommerce store, and 2) it builds an authentic following of people who are interested in what you offer.

Coca-Cola® did an amazing job of this with their “Share a Coke” campaign by creating customized Coke® bottles with people’s names, which naturally was shared across social media platforms.(Hubspot)

Be personal, people first profits second.

Personalization is finding ways to cater to individuals within the marketing materials that you already have; it is tailoring your outputs to reflect the unique needs of your consumer.

This can come in the form of a prospect’s name in the subject line of an email, recommended content or products based on a visitor’s behavior, or even showing smart content on a webpage when a user visits for a second time or has moved along their buyer’s journey.

Personalization can move people along their buyer’s journey faster — instead of searching for what they need, you put it right in front of them, making it easy for them to take your desired action, that is, make a purchase.(Hubspot)

E-commerce Marking 101:

1.) Use personalization.

2.) Capitalize on user-generated content

3.) Build a loyalty program.

4.) Invest in live chat.

5.) Cater to the shopping cart.

6.) Implement a responsive website design.

Many companies will try to sell you social growth... The problem with this is entrepreneurs and business owners are lead to believe this growth of followers will bring engagement, potential clients, and exposure to more customers.

These campaigns however, are typically ran in foreign countries targeting people who have 0 interest in your product. Also a large amount will unfollow you immediately.

The actual product you are buying is the psychological benefits of having a large number of followers.

There certainly is a lot of value in making a credible first impression for potential clients on your Instagram profile. Which is why we offer these growth services. What separates us from our competitors is we are transparent and set expectations for the product you are spending your hard earned money on.

DM us “GROW” if you would like more details on Social Growth

Big or small it all matters. Whether it is giving a stranger a complement, reaching out to an old friend, calling your grandma, make it a priority today to add value to someone’s life.

I personally am going to call my grandma today and make her smile :)

Have a great day everyone!

Let us know what you did in the comments!