Ben In Denver

Unpopular opinion for local businesses: put your prices where people can see them.

The customer who calls after seeing your price isn't shopping around. They've already decided you're in budget. Shorter calls, better fits, fewer dead-end quotes.

Hiding prices doesn't make you look premium. It makes people assume the worst and call the next name on the list.

Your last five customers are your cheapest ad campaign.

A two-line text — "Glad we could help. If a neighbor ever needs the same thing done, we'd love an introduction" — costs nothing, takes thirty seconds, and outperforms most of what you could buy.

Most businesses never send it. Send it this week.