Unframed Digital
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Unframed Digital is a bespoke, hands-on digital marketing agency specializing in creating purposeful, lead generation strategies for the architecture, design, construction, and manufacturing industries.
05/17/2026
Designer and Architect friends, we need your help again!
We are currently gathering responses for our 2026 industry survey: The Specifier Economy: How Designers Source, Specify, and Shop in the Age of AI
If you work (or know someone who does) in architecture, interior design, or construction and participate in product selection/specification, we’d love your perspective.
Take the Survey here:
https://zurl.co/yVi5B
It takes approximately 12 minutes plus you’ll get a chance to win a $250 visa giftcard!!
Most websites are still structured for traditional search rankings, but AI-generated answers work differently.
Tools like ChatGPT and Google AI Overviews are prioritizing content that is easy to extract, interpret, and trust.
That means many websites are being skipped, even when the information itself is valuable.
Some of the most common issues:
• Important answers buried under long introductions
• Generic marketing language instead of direct explanations
• No comparison or decision-focused content
• Weak structure and formatting
AI systems favor content that helps users make decisions quickly.
The goal is not more content but clearer, more usable content.
05/11/2026
Sampling is one of the last steps before a decision and yet many brands still make it hard to do. Think of:
- Hidden sample CTAs
- Manual request processes
- Slow follow-up
Meanwhile, 99% of designers say samples are important.
Designers don’t need more inspiration. They need to move forward, and if ordering a sample isn’t immediate, you’re adding friction right when intent is highest.
As Courtney Ward of POSS Architecture and Interior Design noted, fast, direct sample ordering helps teams keep project momentum.
Check your site: How many clicks does it take to order a sample from your product page?
Where is your process slowing buyers down? Link to the full report in the comments below!
Click here to claim your Sponsored Listing.
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Denver, CO
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
