Ten26 Media

📣 Exciting announcement: Google Ads has made their open-source Marketing Mix Model (MMM) - Meridian - available to all marketers and data scientists.

Key highlights:

☑️ Built for today's complex consumer journeys
☑️ Uses Bayesian causal inference for more accurate insights
☑️ Includes a partner program with 20+ certified measurement partners
☑️ Perfect for privacy-centric measurement
☑️ Helps optimize budget allocation across channels

❓ Why this matters: For businesses investing in multi-channel marketing, Meridian offers a modern approach to understanding true ROI across streaming, scrolling, searching, and shopping behaviors.

Learn more: https://lnkd.in/e5G9shnR

Meridian is now available to everyone Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.