mcmac studio

Brand Reveal: The Headwaters Haus

Nestled in the San Juan Mountains in Creede, Colorado, this modern lux cabin features beautiful views and river front access to some of Colorado’s best fly fishing.

Can’t wait to share more from this project! Website launches soon :)

Who would’a thought creating a personal brand was so difficult?

Months (and months…) in the making, I finally got my act together and hammered out my personal brand, which will launch with my new portfolio at the end of this week (!!!). The identity includes custom art pieces, like the image from the first slide, and a custom scripted font. I’m nothing if not extra, so my brand had to feel the same.

My biggest breakthrough came from pulling out a white board and jotting down various feelings I wanted people to when they see the designs. From this, I was able to finally pick out key words: warm, romantic, approachable, and maybe a little moody at times.

What’d ya think? Does Sufjan play a little while you’re looking at it?

A quick lil peek at a custom illustration for a new modern, luxury cabin in the San Juans🏔️

How your email finds business owners in q4 🫨

In all seriousness, if this is *actually* how you’re feeling this time of year, have you considered hiring uncommon cult? Full stack marketing and branding that does more than just make things pretty.