CampaignStorm

A lot of high-income consumers say they feel ignored by your marketing and wish you'd target them with your advertising...

Nearly half of consumers feel ignored by marketers: Here’s what the numbers say Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

PU. This marketing stunt stinks from the head (of Marketing) down.
https://www.foodandwine.com/goldfish-chilean-sea-bass-name-change-8730533

The concept itself is dead in the water because it's completely unbelievable (no one reading that article is going to believe they're changing their product name) and the worst offense is that it just ain't that funny...

Goldfish Is Officially Changing Its Name — Here's Why Goldfish is getting a brand overhaul starting this month — complete with a new, utterly hilarious name. Here's what to know.