Spaulding Communications

📚💡 What's your favorite marketing book and why? Robin Bennett, our senior communications strategist, shares her top pick: "Make Some Noise: The Unconventional Road to Dominance" by Ken Schmidt, former director of communications for Harley-Davidson Motor Company. 🏍️🗣️

🌟 Robin still cherishes this book, published in 2018. In the ever-evolving world of marketing communications, much of Schmidt's advice remains relevant, particularly in the realms of public relations and marketing communications. 🔄📈

📢 According to Schmidt, the key is to center your communications around what you want people to remember and repeat about your brand. He says, "If the only thing a customer remembers about you is the product you sell, you'll quickly be forgotten when something new and better — or simply cheaper — comes along." 💬🚀

🎯 If you're ready to get loud and discover what's worth remembering and repeating about your brand, you might want to pick up this book. It's a classic for anyone involved in branding, marketing, or communications. 📖🌈 hashtag hashtag hashtag hashtag