IPCOMM

A Masterclass in Connection 🇲🇽✨

As part of the GHCC business mission, our CEO Monica Maldonado had the opportunity to visit The Coca-Cola Company Mexico, and what she experienced was more than a presentation. It was a masterclass in connection.

With the FIFA World Cup 2026 on the horizon, Coca-Cola's entire strategy centers around one powerful idea: emotion drives experience.

From nostalgia → motivation → wonder → celebration, they are intentionally designing the full fan journey. Not just what people see, but what they feel at every moment.

A few highlights that stood out:

• The emotional mapping of the fan experience (31 emotions in a single match!)
• Immersive environments that bring people inside the game
• Blending physical + digital through media partners like Televisa, TV Azteca, and TikTok
• Massive reach and engagement across LATAM markets
• A strong commitment to sustainability, from recycling systems to water conservation

One message that stuck with us: "Cultural movements are anchored in how being in them makes you feel." That's the work. That's the opportunity. That's where brands win.

Proud to have Monica in that room represtenting IPCOMM, bringing back insight and inspiration that directly informs how we help our clients connect in more meaningful, human ways.

Last week Monica Maldonado had the chance to attend Dancing with the DeKalb Stars, and it brought back some really special memories for her.

In the first two years, Monica had the honor of being the MC — one year with her son and another with her daughter, moments she'll always hold close. This year felt just as meaningful being there again, now with IPCOMM as a proud sponsor ….and this time with her sister Hannia.

A big thank you to Donna Coleman Stribling, DeKalb County Government Solicitor-General, for leading this incredible initiative. Through her office, this event continues to shine a light on domestic violence and raise critical funds for organizations doing the real work on the ground.

Proceeds support:
• Women’s Resource Center to End Domestic Violence — www.wrcdv.org
• International Women’s House — www.internationalwomenshouse.org

Both organizations provide safe spaces, advocacy, and support for women and children who need it most — right here in our community.

For us at IPCOMM, being part of DeKalb County means showing up, supporting, and giving back in ways that matter.

We are grateful to have been part of this event over the years — from the stage to the sponsor side. ❤️