Perpetual

Perpetual is proud to announce the placement of Eddy Guerra as Senior Vice President Global Marketing at Plasencia Ci**rs.

Eddy brings nearly a decade of senior marketing leadership in the premium cigar and to***co industry, most recently as VP Marketing and Brand Development at La Flor Dominicana.
At Plasencia, he will lead global marketing, driving the brand's next phase of growth.

Congratulations, Eddy!

This search was led by Steve Morrissey and Sophie K/vella.

Yesterday, New York looked up at a flag.

Ours stands for something different.

Helping organizations build extraordinary leaders, high-performing teams, and brands that endure.

Strategy, talent, resources. Leaders name those first.

Alignment is rarely the first answer. It should be.

In our t3® diagnostic, the most common pattern: strong vision scores at the top, weak clarity scores further down. Leaders think the strategy is clear. Their people do not see how it connects to Monday.

Organizations with a clear vision are over four times more likely to be organizationally healthy.

We broke down the seven questions that show exactly where alignment breaks.

LEARN MORE: https://hubs.li/Q04ncY7L0

Where does it break down for you: top-down clarity, or front-line ex*****on?

Most team development happens when something is broken. This wasn't that.

We ran an Insights Discovery workshop for a strong team already performing well. One manager said it best: "We're really good at exploring things together. I'm not always sure we know how we land them together."

Nothing in that was news to the team. What was new was having the language to name it. The profile is interesting. The shared vocabulary is the real product.

LEARN MORE: https://hubs.li/Q04nd1wT0

If your strongest team is already working, the leverage isn't fixing something broken. It's naming what works and doing more of it on purpose.

What's your team's version of "we explore brilliantly, but don't always land it"?

Has your leadership made the move from group to team?

A team delivers outcomes no single member could achieve alone. A group shares a meeting slot, not a purpose.

The signs you're looking at a group:

- The same tensions surface in every quarterly review, unresolved
- "Alignment" means different things to different people in the same room
- Cross-functional collaboration looks more like negotiation

Our proprietary Perpetual t3® Diagnostic consistently surfaces the same critical outlier: the gap between what leaders believe they've communicated and what the organization is actually experiencing.

We break it down in our latest blog: https://hubs.li/Q04hyhtK0