Ignite X

We wrote a new piece about something we've been living with our clients in real time: the moment PR stopped being the "nice to have" and became the thing that actually determines whether AI can see your company at all.

For fifteen years, SEO won the budget conversation. Not because it was more strategic, but because it had better dashboards. Now AI has rewritten the rules, and the skills PR has always had (building credibility, earning trust, creating consensus across independent sources) are exactly what these systems use to decide who gets cited.

If you work in marketing, comms, or run a company, this one's worth the read.

If your buyers are asking ChatGPT and Perplexity instead of Googling, your SEO playbook just expired. We break down what's replacing it — and why PR is the new search strategy.

From Clicks to Quotes: How Brands Win in the Machine-First Era 60% of searches end without a click. The new currency isn't traffic — it's citations. Here's how to win in the era of AI-mediated discovery.

GPT-5 is on the horizon. We guesstimate it's arrival is T-minus 60 days. Now is a good time to take a look at the lessons we've learned from AI's past blunders. 😱

Our latest blog post dives deep into the cautionary tales of AI misuse, from deepfake scandals to algo-driven wrongful arrests.
What does this mean for our AI future?

Click the link below to read on. 👇
https://www.ignitepr.com/blog/ai-gone-rogue-cautionary-tales-of-misuse-and-blunders-as-chatgpt-50-looms

AI Gone Rogue: Cautionary Tales of Misuse and Blunders as GPT 5.0 Looms — Ignite X GPT5 is coming! When? No one outside of OpenAI knows for now but, according to Business Insider 'sources,' sometime in "mid-2024." So is the timing T-minus 60 days? We'll have to see when GPT 5.0 makes its debut. One glaring shortcoming of the original GPT 3.5 was its wild hallucinations,

This is an amusing look back at the tech industry's misses over the past decade plus. From crypto meltdowns (SEC out to lunch yet again) to flying cars to breakthrough grilled-cheese sandwich technology, take a cruise down memory lane with many of these now zombie unicorns.

The Craziest Moments From the Longest Tech Boom (So Far) From pizza robots to the crypto meltdown, the long bubble has shown us the hilarious, the regrettable, and the unexpectedly triumphant.