Pitch PR Dallas

A crisis message can be sincere and still miss the mark.

Jo Trizila's latest article looks at the Air Canada CEO backlash and the bigger PR lesson behind it: when leaders forget the audience, communication problems get loud fast. In high-stakes moments, people do not judge intent. They judge impact.

Read it here: https://jotrizila.substack.com/p/when-leaders-forget-the-audience

Viral is a flash. Reputation is the flame.
Jo Trizila’s new Substack unpacks the myth of the “viral campaign” and shows how consistent, earned visibility builds belief—with or without a trending sound.
Read now and shift the goal from noise to credibility.
https://jotrizila.substack.com/p/the-myth-of-the-viral-campaign