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Gorilla Glue vs Gorilla Snot: Consumer Confusion Case Study!

Sometimes consumer confusion can cause actual harm!
In today's case study, a woman confused GORILLA SNOT hair product with GORILLA GLUE, and stuck her hair to her head. I hope she's okay, poor thing!

Consumers rely heavily on brand look and feel -- sometimes we call this "trade dress" -- when they are making buying decisions. This is why it's important for your brand identity to be unique!

In this case, no one likely thought of the fact that the GORILLA brand spray adhesive would be mistaken for GORILLA SNOT (revolting, but whatever!) hair styling product. The brands may bear a passing resemblance with their trade dress, but they're not commonly seen in the same area of the store, and aren't the type of goods that are commonly sold by the same company. So we wouldn't typically say that the two brands were likely to be confused, such that the two trademark registrations could not exist side by side.

Trademark Doctor offers comprehensive wellness care for your very important brands.

Book a consultation with attorney Angela Langlotz to discuss a trademark issue. Talk with her for 15 minutes and discover if a trademark is right for you. https://bookme.name/langlotz/website

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