Fifty Elevn

01/03
RCoTek - The mass communication platform you’ve been looking for. A truly unique, one-of-a-kind technology platform that allows for real-time, interactive communications via SMS, MMS, voice, & email.

The Task:
To develop a brand image that showcases the RCoTek technology and system to not only set them apart from their competitive landscape but to grasp the fullness of the services and optimized services provided.
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06/06
The What: The Brand & Marketing Approach
With a creative focus to approach a world that does not know Jesus, especially generations X, Y, & Z we pushed the limits from traditional Christian graphics to eye-catching and thought-provoking curated material. We want to make sure that the audience and demographic coming into contact with the content holds their attention to the information by utilizing a vibrant color palette, bold typography, and dramatic imagery. Our process dove into experiencing firsthand what it felt like to share the gospel and pass out gospel tracts to people in public. Initially, the response returned was not as effective as we had considered.

We hit the drawing board and came up with 5 words to capture the driving force for the creative concept: Eye Catching, Thought Provoking, Informative, Contemporary, & Lifestyle.

TOG needed to be built around delivering a more emotional experience than what others were doing. It needed to be distinct from the typical, communicate the spiritual benefit, and immediately convey the Gospel and the need for a Savior. This helped us to define and develop the direction the company would use for the image and the content.

Through our strategic approach, we identified the opportunities where we could innovate and explore our conceptual approach, giving us a clear direction for what we were to create.

The result is a brand built upon an all-new Christian-based experience to spread the Word of God. The pieces we created include a system that carried the website, marketing, and promotional advertisement. To support this, we designed unique video and motion graphic animations. These will be used for campaigns, events, merchandise, and print literature as well as for developing and managing a strong social media presence.of.god
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04/06
The What: The Brand & Marketing Approach
With a creative focus to approach a world that does not know Jesus, especially generations X, Y, & Z we pushed the limits from traditional Christian graphics to eye-catching and thought-provoking curated material. We want to make sure that the audience and demographic coming into contact with the content holds their attention to the information by utilizing a vibrant color palette, bold typography, and dramatic imagery. Our process dove into experiencing firsthand what it felt like to share the gospel and pass out gospel tracts to people in public. Initially, the response returned was not as effective as we had considered.

We hit the drawing board and came up with 5 words to capture the driving force for the creative concept: Eye Catching, Thought Provoking, Informative, Contemporary, & Lifestyle.

TOG needed to be built around delivering a more emotional experience than what others were doing. It needed to be distinct from the typical, communicate the spiritual benefit, and immediately convey the Gospel and the need for a Savior. This helped us to define and develop the direction the company would use for the image and the content.

Through our strategic approach, we identified the opportunities where we could innovate and explore our conceptual approach, giving us a clear direction for what we were to create.

The result is a brand built upon an all-new Christian-based experience to spread the Word of God. The pieces we created include a system that carried the website, marketing, and promotional advertisement. To support this, we designed unique video and motion graphic animations. These will be used for campaigns, events, merchandise, and print literature as well as for developing and managing a strong social media presence.of.god
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