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Reddit Ads strips away HTTP referrer data on the new design. To effectively track you must use UTM parameters.

Reddit Ads Stripping Referrer Data - Reddit Advertising The new Reddit design has the platform stripping HTTP referrer (referer) data from outbound links on the website. This includes ads. I asked the Reddit Ads staff about this and they informed me that this was added intentionally. The “noreferrer” HTML attribute strips away the referral data from ...