Imaginuity

The funnel is dead. Charlie Calise breaks down why — and what replaces it.

In the latest Imaginuity Minute, our CEO argues that performance marketing has undergone a fundamental shift. Instead of building broad awareness and hoping the right people find their way to conversion, AI lets you start with your best customers and find more who look just like them.

For franchise and multi-location brands, that shift means less budget wasted on cold audiences — and a faster, more direct path to qualified leads at every location.

Watch the video, then read Charlie's full breakdown: https://na2.hubs.ly/H06GH_F0

We’ll be at Build Expo Dallas at Booth 377.

Stop by and scan to enter to win a Blackstone Original Outdoor Griddle. Everyone who enters will also receive our 90-day AI discovery action plan, built to help home services brands improve local visibility, capture more local demand, and turn it into booked work.

Dallas Market Hall�April 22–23, 2026

Stop by Booth 377, scan to enter, and you’re in.

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