tomatoes.digital

Want to scale your SaaS business globally? 🌐 Here are the key metrics to guide your strategy:

Paid Ad Metrics:

👉CPC (cost-per-click)
👉CvR (conversion rate)
👉CPA (cost-per-acquisition)

Advanced KPIs:

👉ARPA (average revenue per account)
👉CLTV (customer lifetime value)
👉CAC:LTV ratio (customer acquisition cost vs lifetime value)

Understanding both basic and advanced metrics is essential as you scale into new markets.

They provide the insights you need into market trends, economic value, and customer behavior, empowering you to make data-driven decisions that drive successful global expansion for your SaaS business.

In the upcoming weeks, I’ll be diving deeper into SaaS marketing metrics. 🔍 Stay tuned for more insights!

Your isn't complete without a comprehensive competitor keyword analysis.

Why? Because your competitors are likely doing something right, but they may also have areas for improvement or missing opportunities.

Here are #7 steps on how to conduct a competitive keyword analysis:

✅ Identify your competitors
Who are the main companies you're competing with in ?

✅ Collect the data
Collect your competitors’ paid and organic keyword data and save them in a master sheet.

✅ Filter the keywords
Eliminate keywords that are not relevant to your business and dig out the best opportunities.

✅ Identify keyword gaps
Compare the remaining keywords with all the terms already used in your PPC campaigns.

✅ Categorize the keywords
Organize your newly found keywords into a logical structure & design your new ad campaigns.

✅ Create an import list for Google Ads
and upload it to Google Ads to get going on launching your campaigns.

✅ Analyse the results
Set your relevant metrics and evaluate the performance of the ads and the keywords.

You can read the article here 👉
https://tomatoes.digital/blog/competitive-analysis-a-competitive-edge-to-grow-your-saas-business-in-search-engines/

Discrimination is, sadly, a problem that has deep, deep roots. Every one of us probably knew that it may affect mental health 💊 in the future to some degree.

The UCLA study 📝 published in the journal Pediatrics, shows what might be the true impact of discrimination for future mental health development. If you are wondering about the results of the study, we let you find out in the article we are sharing and strongly recommend. ⤵️

A study links facing discrimination at a young age with future mental health issues And the risks may be cumulative. UCLA researchers found that those who faced more incidents of discrimination had an even higher risk of future health problems.