Parscale Group

The new Office Headquarters completes a functional and experiential circuit by consolidating once disparate verticals onto the headquarters campus. A new “connective system” is layered into the existing building, defining a tour path for clients and vendors through office departments and across to the new pre-fabrication facility.
A woven mesh ceiling system acts as a strong visual marker of the tour path, maintaining visibility to other building systems such as lighting and data trays, and overlapping into staff-centered gathering spaces, marking points of interface between different departments.
Topped by a translucent wall system, the typically utilitarian pre-fabrication warehouse is elevated to a showcase element with ample natural light on the interior and at night, acting as a luminous expression of the client’s work.

Comprising both corporate offices and highly secure warehouse and refurbishment spaces, equal consideration is given to the experience of both workspace types. The staff entry is located along the same glazed frontage as the main entry and provides a large staff breakroom with views and access to an outdoor dining patio. An overflow break area on the mezzanine affords overlooks back to the warehouse space as well as the open administrative work area. Natural light is brought into the warehouse space through rooftop skylights as well as windows on the north façade that are naturally protected from direct sunlight.
CLT installation begins this week!

Where to park…. 1317 Botham Jean Blvd, Dallas

8 dozen donuts 6:15 AM set up 3,000+ runners 35 degrees 200 Really Really Really nice Koozies and One really cool firm with an even cooler team.