JMGEcommerce

🔍 Sample Project Overview

A real, data-driven month-over-month optimization case study for an Amazon skincare product.
(Product details withheld for confidentiality.)

🎯 Goal
Reduce ad dependency, improve conversion efficiency, and unlock organic growth using a Lean PPC Strategy.

🚀 Strategy Applied: Lean PPC + Organic Growth
✔️ Intentional PPC budget reduction
✔️ High-converting keywords only
✔️ Strong negative targeting
✔️ SEO-driven listing optimization
✔️ Organic ranking > aggressive spend

👉 When conversions improve with fewer ads, Amazon rewards you with organic visibility.

📊 Key Results (MoM)
✅ Orders: Increased
✅ Organic Orders: Strong growth
📉 PPC Spend: ↓ ~80%
📉 ACOS: 92.53% → 22.44%
📈 Unit Session %: 3.48% → 6.08%
📈 Sales: Stable & improved during peak season

📉 Why PPC Orders Dropped (By Design)
• Controlled budget cuts
• Highly selective keyword focus
• Reduced dependency on ads

📈 Why Organic Orders Grew
• SEO-optimized listing
• Higher conversion rate
• Influencer-driven Amazon traffic
• Seasonal (Christmas) demand boost

🛠️ What I Implemented
• Lean PPC restructuring
• Aggressive negative keyword filtering
• Stable pricing strategy
• Video ads for engagement
• Seasonal promotion planning
• Influencer-generated Amazon orders
• Off-Amazon brand awareness
• Daily PPC monitoring & optimization

🎯 Next Growth Phase
• Gradual PPC scaling (ACOS-safe)
• Seasonal & event-based campaigns
• Continuous SEO improvements
• Higher-CTR creative assets
• More influencer collaborations

📌 Final Takeaway
You don’t need higher ad spend to grow—
you need better efficiency.

This project proves how smart PPC + strong listings + organic growth create scalable, profitable results.

Prepared by: JMGEcommerce