Punch Bug Marketing

What is your website communicating about your credibility?

Unlike a landing page, a homepage should be designed to serve different audiences arriving from multiple origins in different sales funnel stages. Here are 6 critical elements that every homepage needs:

1. A clear headline that immediately tells visitors what you offer using only a few words. Keep it simple! Use a sub-headline to communicate a little more about what you offer & the pain points your company alleviates.

2. Meaningful images, graphics, or videos that visually communicate what it is you do. Skip the cheesy stock photos!

3. Easy navigation to help visitors find their way into your site & decrease bounce rate. Use a sticky menu that stays put even as visitors scroll your homepage. If possible, also include a search function.

4. The benefits you provide — not just what you do but why it matters to the visitor. Keep it concise & compelling & avoid jargon.

5. Social proof, like testimonials or case studies, that demonstrate you are trustworthy & effective.

6. Calls-to-action to move further down the funnel. Add primary calls-to-action above the fold & secondary calls-to-action further down the page.

Does your website include all of these critical elements? If not, it's time to consider a redesign. Shoot us a DM with a link to your homepage to request a free assessment.