CJ The Designer

I worked on 20+ projects this year…
and posted almost none of them.
Some were waiting on approval.
Some are still secret.
Some just lived quietly in my hard drive while I kept grinding.
Freelance wins aren’t always loud — but damn, they’re real.

Fifteen years into this wild design ride and I’m still obsessed with how spirits labels tell a story before a single sip hits the glass.
2025 was packed — whiskey rooted in myth, gin with attitude, brandy with backbone, and rum that tastes like a memory.

Every bottle has a world in it. I just get to build the doorway.

Here’s a look at some of my favorite label projects from this year.

It’s Rodeo Week, and this little patch means I’ll be spending the next four days at the arena gate—coordinating contestants, queens, flags, and controlled chaos.
It’s not glamorous, but it’s an honor. It means I’ve earned the trust to help the show run sharp and strong.
Even more meaningful? The patch carries the new visual branding I created for the committee—a small symbol of a much bigger effort to elevate tradition through thoughtful design.
Proud to wear this badge—stitched in sweat and a whole lot of behind-the-scenes teamwork.

Thrilled to share my latest collaboration with the Benton County Rodeo Committee and their incredible annual all-female rodeos! This Saturday, March 17th, catch the action at the 2025 Spring Stampede, kicking off at 7 pm (doors open 6 pm) at the Benton County Event Center & Fairgrounds in Corvallis, OR. And mark your calendars for the Larry Bell Memorial All Girls Rodeo this summer during the Benton County Fair & Rodeo.

These aren't just rodeos; they're a powerful celebration of the grit, determination, and incredible talent of women in a traditionally male-dominated arena – a sentiment that resonates deeply with me as a fellow athlete. For years, I've been part of this world, competing in barrel racing from the National Intercollegiate Rodeo Association during my school days, to the Barrel Racing Association of Texas, PRCA, UPRA, and countless hometown rodeos. Today, while also running my design business, I train young horses, coach budding athletes in speed events, and am actively working towards entering the arena as a competitor again. I know firsthand the dedication and heart these women bring to the sport!

Speaking of which, my involvement also connects with my passion for supporting women through organizations like the Pink Boots Society, which empowers and celebrates women in the fermented beverage industry. It's all about lifting each other up!

How can you support women in these incredible (and often challenging) fields? I'll be at the Spring Stampede this Saturday, working behind the scenes and connecting with an amazing lineup of vendors. Come on out and join me to compete or cheer on these phenomenal athletes! Consider donating to non-profits like Willamette Valley Pink Boots. And always make a conscious choice to support women and minority-owned/operated businesses whenever you can.

What are some of your favorite ways to champion women in traditionally male-dominated industries? Share your thoughts in the comments below! 👇