Zubi

(2/3)​
Ready. Set. FORD is all about pushing limits. The spot references our community’s passion for cycling. The climb. The ride. The hustle. This is what people driven by more look like. Training days before race days, repeating the climb until the numbers move.​
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(1/3)Every brand has moments that define a new chapter. For Ford, this is theirs. Proud to partner up with Ford Latino in this 3 spot campaign that shapes the future of the brand.

Driven By More came from a simple truth: people aren’t just driven by ambition. They’re driven by family, passion, culture. The things that get them up and moving.

It also connects to a real fact: Hispanics drive more Ford trucks and SUVs combined than any other brand.