Masman Media

Ohio has the jobs. Ohio has the training. But awareness is still the missing link.

In this new piece by Michele Nash-Hoff, Ohio’s workforce story comes into focus, and why smart outreach matters now more than ever. Masman Media was interviewed to share how program-specific marketing helps connect people to real careers.

Key takeaways worth sharing:

-Ohio is investing in advanced manufacturing, semiconductors, and logistics, and needs a steady pipeline of skilled talent.
-Training exists today across community colleges and Ohio Technical Centers; many programs lead to high-paying, in-demand roles.
-The gap isn’t just skills; it’s awareness. Reaching the right audiences with the right message changes outcomes.

If you care about Ohio’s economic future, give this a read and share it with your network. The more people who know what’s available, the faster we can fill classrooms and jobs.

Ohio Leads in Workforce Training Many of my business connections don’t think it is possible to train enough workers in manufacturing skills to fill the millions of open jobs in manufacturing. I Have a more positive view because of all the successful programs I have written about over the past ten years.