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You've probably heard that mortgage debt in America just hit an all-time high. And that's true.
But here's what the headline leaves out.

Equity is also near an all-time high. And at $34.1 trillion, it's more than double the $14.4 trillion in debt.

That's a good thing. It means most homeowners own far more than they owe. So, they have a real financial cushion right now.

That’s something homeowners didn’t have during the crash of 2008. Back then, people owed more than their homes were worth. Today, it’s just the opposite.

Homeowners are in a much better position, and the housing market is on stronger footing than the headlines suggest.

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80% of homeowners still expect to get their asking price or more when they sell. But right now, only about 40% actually do.

That might sound surprising, but it’s not. It’s normal.

The issue is where those outdating pricing expectations are coming from.

Some sellers are still pricing high just to “see what happens.” And that strategy doesn’t work now that inventory has grown.

When a house is priced above where it should be today, buyers don’t negotiate. They move on to other options.

That’s when homes sit, and sellers have to slash prices – sometimes below what they could’ve gotten if they’d just priced right from the start.

That’s why the sellers getting the best results right now are doing something different.

They’re pricing at (or even slightly below) market value from day 1. Because that’s what creates demand early and puts you in a position to sell faster… and potentially for more.

So don’t price based on the past. Price...

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