Clarivoy

Stop Guessing. Start Knowing.

Ever wonder what's really driving shoppers to take action? Clarivoy's Marketplace Visit Attribution (MVA) closes the loop between your digital ads and high-intent consumer activity on automotive marketplaces.
MVA is a key piece of our Multi-Touch Sales Attribution (MTSA) — the solution that reveals the full shopper journey and turns guesswork into growth.

✅ Know what's working
✅ Prove your ROAS
✅ Grow your dealership

📍 Headed to DMSC in Scottsdale? Come see us! We'd love to show you how MTSA can transform the way you measure marketing performance. Stop by our booth and let's talk attribution.

Want a preview? Click the link in the comments.

DRAFT - 10/24
Stop Guessing. Start Knowing.

Clarivoy’s Marketplace Visit Attribution (MVA) metric connects the dots between your digital ads and high-intent consumer actions on automotive marketplaces. MVA is one component of Clarivoy’s powerful Multi-Touch Sales Attribution (MTSA).

With MTSA, you see the entire shopper journey, transforming guesswork into game-changing insights.

Know what’s working.
Prove your ROAS.
Grow your dealership.

Want to learn more? Click the link in the comments.

30+ sessions. 50+ expert speakers. Three days built entirely around what's actually working in automotive retail.

The Digital Marketing Strategies Conference — now in its 12th year — brings together dealers, GMs, and marketing directors for hands-on learning and real strategy.

Clarivoy's own Chris Kerr will be on stage. Let's connect.

📍 Westin Kierland Resort & Spa | Scottsdale, AZ
🗓️ April 26–28, 2026
🎟️ Tickets from $695 https://hubs.la/Q0494rD-0

❓Why is automotive attribution for TV so difficult? And why does it matter now?

Auto is one of the most complex purchase journeys in advertising. A buyer might see a national O.E.M. spot during Sunday Night Football. Then a regional Tier 2 ad on streaming. Then a local dealer spot on cable. Eight weeks later, that buyer walks into a showroom. Connecting those exposures to the actual visit and sale requires deterministic data at both ends. You need verified ad exposure on one side and verified dealership outcomes on the other.

📺 That is exactly what Clarivoy delivers as the auto attribution partner within Comcast Advertising's new Outcomes+ platform.

Our attribution connects Comcast's household-level viewership data, from more than 30 million households across linear, streaming and addressable, to real-world dealership visits and vehicle conversions. Auto brands and their dealer networks can finally see which TV and streaming investments are actually moving metal.

📉 A recent analysis showed that dealers running coordinated campaigns across national, regional and local tiers saw a 25 percent lift in vehicle purchases. That is not a brand study. That is transactions.
For auto advertisers, the question is no longer whether TV works. It is how well.

Now there is an answer.

The Digital Marketing Strategies Conference is just around the corner, April 26-28 in Scottsdale, AZ. If you're a dealer who wants to stay ahead of the curve, this is worth your time.

Now in its 12th year, DMSC brings together 250+ dealers, marketing directors, GMs, and industry innovators for three days of hands-on learning and practical strategy. We're talking 30+ sessions, 50+ expert speakers, and workshops where you actually get to engage with the tools and technologies shaping automotive retail right now.

Why should a dealer attend? Because the content is built around your daily reality, not generic marketing theory. Sessions are designed to uncover actionable, dealer-focused strategies for the challenges you're actually facing. Plus, the smaller, more intimate format means you can have real conversations with speakers and peers, not just sit in an auditorium.

Networking activities (golf and pickleball, free for dealer attendees) and everything hosted at the Westin Kierland Resort & Spa make it easy to stay focused and connected throughout.

Clarivoy CEO, Steve White, kicks off the conference with a keynote on Sunday the 26th at 1:00 PM.

Tickets start at just $695.

📍 Scottsdale, AZ | April 26-28, 2026
🔗 https://hubs.la/Q046J6nh0