Priority Designs

This took less than 9 months.

When DLS’s Advanced Development Department (pseudonym) sought to fast-track a groundbreaking technology that would transform blood analysis, they tapped us in for the job. We collaborated with their internal team to design, engineer, and prototype a sleek, research-use-only blood analyzer that automates workflows, processes more samples in less time, and delivers richer data—no manual slides required. Translation: this product could identify changes to individual blood cells, providing earlier diagnosis of diseases.

An improvement like this, and its potential impact, couldn’t wait. From user research to intuitive UX/UI design to rapid prototyping, we were proud to partner on a mission that’s changing the future of diagnostics.

Surgeons often rely on audio cues to make critical decisions without taking their eyes off the patient. But with so many surgical devices with competing tones, clarity can get lost in the noise.

this challenge and knew their new family of orthopedic devices needed a usable and cohesive voice from the start, so we partnered with them to re-architect the sonic experience. To ensure we got it right, we embedded ourselves in the surgical environment to observe live procedures, interact with devices firsthand, and interview clinical staff to define the perfect balance of usability and experience.

The Challenge
Sound must be instantly intuitive in high-stakes, noisy environments

Our Solution
A unified sonic experience built from the ground up, maximizing usability while creating a modern, consistent sonic brand.

The Outcome
The new sounds allowed Smith+Nephew to ensure all product touchpoints (industrial design, UX, and sound) demonstrated a comprehensive user experience that considered the entire user ecosystem