Zippy Sloth SEO

May 2021 is expected to bring a BIG shakeup to Google search results as they add Page Experience metrics to their core algorithm. It sounds scarier than it is and has the potential to really boost businesses who CARE about their user's experience and lower the rank of businesses only focused on stuffing their site with keywords and coding tricks to make it "seem" fast.⁠⠀
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Google's PageSpeed Insights and gtmetrix.com provide great insights on these new metrics so you can get out in front of any potential issues. I recommend running a test today and looking for any issues, especially from the following two metrics, so you can start working on them before the update goes live.⁠⠀
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Largest Contentful Paint (should be under 2.5 seconds)⁠⠀
Cumulative Layout Shift (should be under .1)⁠⠀
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There's more to the update than this but it's a great starting place! In the coming days, I'll go more in-depth with this topic. Stay tuned.⁠⠀
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~Run a quick test~ and share your questions or concerns in the comments. Tag someone who needs to see this!⁠⠀
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