Digital Spotlight

As business owners & entrepreneurs, staying on top of trends, algorithms, & constant changes in the social 'sphere keeps you in the game. Let’s dive into our predictions of Spring trends this season.

Influence Marketing - is getting more sophisticated & robust. We're predicting brands are going to move from using celebrity endorsements for their marketing tactics to more User-Generated Content (USG). Marketing agencies are looking for creators who are going to be future micro-influencers. The strategy is to grab them early knowing the opportunities & exposure will keep flowing in. Brands look at the data on creators when their following is smaller but predicted to blow up in the future (AKA blow up the brand's product with it).

Short-form Video Content: Tiktok & Instagram's Reels features are projecting that short-form video content is only getting more popular. I can see all of the business owners & entrepreneurs sinking in their seats with the thought that "I have to be on camera ..more than I already am?" Hate to break it to you, but video is here to stay. Not only are short-form videos easy to watch, consume & share, with the switch to social distancing rules and employees working from home - people are consuming and creating content more than ever before! A short-form video is going to keep you ahead of the game for your social media marketing efforts. Let's keep it rolling ...

Content for a Cause: The world has increased its focus on social, political, & environmental issues throughout 2020 & 2021. Brands are now taking action & standing up for what they believe in on social media & throughout their content to make a positive impact on society. Sharing your support and awareness for a cause as a business, not only shows your audience you care but also makes you more memorable for being mission-driven. We've got more trend predictions - like augmented reality and social commerce exploding all over our TL's - stay tuned for more expert tips! Blog with all of the details here: https://digitalspotlightnow.com/2021/03/20/social-media-trends-spring-collection-2021/